Maui Nui

Whether you’re looking for a relaxed island atmosphere or adventurous outdoor activities, Maui has plenty to offer.

The spectacular Road to Hāna, on Maui, is a must-do for many travelers: it weaves through dense rainforest and along rugged coastlines, past hidden waterfalls and secluded beaches.

For visitors who love to hike, the mighty Haleakalā is an extinct volcano, perfect for adventure seekers who want to experience a breathtaking sunrise high above the clouds.

For visitors who love the ocean there’s nowhere quite so spectacular and perfect for exploring, snorkeling and diving.

For art and culture lovers, head to one of the charming towns like Kīhei where you’ll find art galleries, boutiques and local markets that celebrate Hawai’i’s artistic heritage.

East of Maui, the sister islands of Lāna‘i and Moloka‘i are not to be missed either.

MAUI NUI

Laid Back. Leisurely. Social Interaction.
Friendly. Not Contrived. Discovery. Small Towns.*

* These cue words are the emotional impressions that our target audience should come away with. They are not to be used as taglines or explicit messages in marketing communications.

VISITOR PROFILE

Guests to Maui seek variety, choice and spontaneous adventures. They enjoy nature in a passive, civilized way, preferring soft adventures like lying on the beach and meeting local artisans. Most of all, they believe enjoying a vacation shouldn’t be work—too much planning turns them off.

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