Island of Hawai‘i

Hawai‘i Island is a world unto itself with its own unique diverse character and majestic natural wonders. The landscape is as varied as its climates, from the snow-capped peaks of Maunakea (one of the best places in the world for stargazing!), to the lush rainforests of the Hāmākua Coast.

The Hawai‘i Volcanoes National Park is a must-see, here you can explore Kilauea and Maunaloa, two of the most active volcanoes in the world.

Hawai‘i Island is home to charming towns like Kailua-Kona or Hilo, both of which offer local cuisine like fresh seafood and famous Kona coffee.

Looking for adventure? On Hawai‘i Island you can snorkel with manta rays, experience zipline tours or go horse riding. This is a place of beautiful contrasts and unforgettable experiences.

ISLAND OF HAWAI‘I

Living Culture. Accessible. Active. Exploration.
Saturated Blues/Greens/Blacks. Boundless. Volcanoes.*

* These cue words are the emotional impressions that our target audience should come away with. They are not to be used as taglines or explicit messages in marketing communications.

VISITOR PROFILE

Guests to the island of Hawai‘i are active and adventurous with an insatiable curiosity. They seek unique and unusual adventures they can’t get anywhere else. They’re interested in history, culture and natural wonders that create the “experience of a lifetime.” They also like the idea of having “trips” within their vacation.

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